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The Majority of Consumers Turn Green

Nearly 75% want green health and beauty.

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By: TOM BRANNA

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A high percentage of U.S. consumers are expected to convert to eco-friendly products across many industries, including 74% in health and beauty and 59% in apparel, according to a report by consultancy group Grail Research. However, the report, called “The Green Revolution,” concludes price is the main reason why some consumers consider not buying green products, followed by a lack of many choices and that they are not easily available. For health and beauty, the most important factors ar...

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